The first type of research is phenomenological. This type of data is used when the researcher wants to discuss events, activities, or a phenomenon. Research is collected through interviews, reading documents, or even visiting places. The next type of research is grounded theory. This type of theory is best used when wanting to describe the behind the scenes occurrences of an event that has occurred. The last type of research is ethnographic. According to the website Measuring U, this type of research is the most popular when conducting qualitative research because it involves immersing into the participants environment. Unlike the other two types, when conducting ethnographic research, instead of relying on other peoples interviews and observations, it is all your own.
A similarity between phenomenological and ethnographic research is that the research being recorded has by the person doing it. For instance, in order for someone to conduct ethnographic research, they must first immerse into the culture of their choosing. This way of conducting research can also be done with phenomenological because the person visits places and gets first hand experiences for their research.
A phenomenological researcher is a person who will ask the question. “What is the meaning of one’s lived experience?” The only valid answer would be from the actual person. These types of researchers differ in their philosophical beliefs and their sole purpose is to provide in-depth description of a lived experience. For example this type of researcher doesn’t want to know why something happened instead wants to know how and why it was perceived by the human mind the way it was.
Grounded theory research is an inductive technique that developed from the discipline of sociology (Grove, Gray & Burns, 2015). Most researchers base this theory on symbolic interaction theory which focuses on understanding how people explain reality and how their ideas or beliefs are correlated to their actions. Reality is shaped by attaching meaning to situations.
Ethnographic researchers will observe and talk to people within a culture to appreciate the environment, people, power associations and language patterns in a work environment, community, or ethnic group (Grove, Gray & Burns, 2015). This type focuses on the cultural perception of an experience.