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What is the foreign market’s environment as related to the PESTEL framework?

  1. The assigned short papers will prepare you for your final culminating project. Each paper will research a specific topic linked to the final culminating project. Papers will consist of 3-5 pages of content, using a formal writing style based on APA 6th edition, 7th printing guidelines.  The title page, table of contents, reference page or pages, appendices are not counted as content.
    PESTEL Analysis: You will perform an external analysis using the PESTEL framework to think through a logical set of reasons for strategic expansion into a foreign market.

    • What is the foreign market’s environment as related to the PESTEL framework?
    • What factors in the PESTEL framework are most important when entering the foreign market and why?
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  4. WU RELEASE STATEMENT: The material submitted for this assignment may be screened by the student and/or the instructor for similarity of content by Blackboard’s SafeAssign feature. The purpose of this feature is to help educate the student about the proper citation of borrowed content and to protect the student against plagiarism. The submitted material will be checked against academic databases, internet documents, and student papers from both Wilmington University and other institutions. The final draft of submitted material will become part of the Wilmington University database. The student may also voluntarily submit the material to the SafeAssign Global Reference Database, which helps to protect the originality of the student’s work across institutions. For more information about plagiarism and citation conventions, please reference https://wilmu.edu/studentlife/acadintegrity.aspx.

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