What is the distribution of customers according to the given demographics, such as age, education, income?
First, you would like to understand the nature of this dataset by creating a variety of descriptive statistics and visualizations. You would like to find answers to questions such as: – What is the distribution of customers according to the given demographics, such as age, education, income? – What is the distribution of spending by merchant category, customer demographics, etc.? Secondly, you would like to run predictive models on this dataset to make estimations such as: – To which customer characteristics are certain spending behaviors (such as weekend shopping, evening shopping, luxurious shopping) linked to? – What are some common groups of customers who exhibit similar demographics and/or shopping behavior? – If a marketing promotion in a certain product/service category is to be offered, which customers are more likely to respond to it? Your goal is to answer these and similar questions to the maximum possible extent using descriptive analytics tools as well as p