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First describe how m-commerce can expand the reach of e-commerce. Then, imagine you work for a fashion retailer and are in charge of a new mobile advertising campaign designed to generate sales for a new clothing line. Explain how you would use m-commerce concepts and elements of e-commerce to meet your objective. The post should be a minimum of 250 words. Include two scholarly sources per question.

QUESTION 1 

First describe how m-commerce can expand the reach of e-commerce. Then, imagine you work for a fashion retailer and are in charge of a new mobile advertising campaign designed to generate sales for a new clothing line.  Explain how you would use m-commerce concepts and elements of e-commerce to meet your objective. The post should be a minimum of 250 words. Include two scholarly sources per question.

Reference

Turban, E., King, D, Lang, J. (2011). Introduction to Electronic Commerce (3rd ed.). New Jersey: Prentice Hall.

QUESTION 2

A business wants to share its customer account database with its trading partners and customers, while at the same time providing prospective buyers with access to marketing materials on its Web site.  Assuming that the business is responsible for running all these network components, what types of security components (for example, firewalls, VPN, etc.) could be used to ensure that the partners and customers have access to the account information and others do not?  What type of network configuration (for example, bastion gateway server) will provide the appropriate security?  Be sure to include your rationale for each security component as well as the type of network. The post should be a minimum of 250 words. Include two scholarly sources per question.


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