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Discuss how effective it is in attracting and retaining customers, and communicating the company’s focus on customer satisfaction.

Choose a marketing communication tool used by a brand about which you are passionate. Examples of Marketing Communications types are print advertising, press releases, brochures, flyers, banner ads, etc. Create a Microsoft PowerPoint Presentation in which you:    •  Present the communication tool    •  Discuss how effective it is in attracting and retaining customers, and communicating the company’s focus on customer satisfaction.    •  Propose 3 ways in which the communication tool could be improved for effectiveness. Thus you should:

1.  Have 14-18 Slides total

2.  Speaker Notes on at least half of the slides

3.  A minimum of 3 references

Format the references according to APA standards. Click the Assignment Files tab to submit your assignment.

Materials

  • Consumer Decision Making Process Grading Guide

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